Apogee Insight logo Apogee Insight
Mountain

Data, Analytics & Insights for ProAV

Insight at the apogee of clarity

We identify and combine data sources across the AV ecosystem to deliver actionable intelligence in a transparent, rigorous model for accuracy today, and adaptability tomorrow—so you can navigate markets with confidence and move faster than the competition.

What we deliver

Fractional Market Insight Team

Access the talent and skills of senior market analysts and ProAV industry experts without the overhead of recruiting internal staff.

Robust Integrated Data

We leverage multiple data sources as needed, including shipment, survey, platform, and direct channels for a broad picture.

Competitive Analysis

Benchmark your position in the market through data-driven insights.

  • Identify & rank key competitors
  • Visualize and track market share
  • Analyze TAM/SAM/SOM potential
  • Uncover new growth opportunities

Bespoke Data Collection

Surveys, focus groups and research for brand equity (NPS), brand preference, assumption testing, etc.

Market Sizing

Holistic, multi-source models that reflect the scope and momentum of ProAV.

Data Use Cases

Let us help you leverage your own data to drive your business and add value to your offerings.

Due Dilligence

Buying a company? We validate market sizing declarations to support your investment decisions.

Selling one? We provide rigorous, data-backed market opportunity analysis and build defensible TAM/SAM/SOM models that strengthen your position.

Custom Insights

Tailored analysis for your unique strategy, products, and go-to-market.

A multi-source methodology

Shipment data is broad and backward-looking. Surveys depend on who answers. Trade shows capture intent, not the whole market. Distributor and platform data offer valuable but partial views. We integrate them all—and more—into a transparent, rigorous model designed for accuracy today and adaptability tomorrow.

  • Source fusion with validation loops
  • Nowcasting to reduce lag and bias
  • Transparent assumptions & scenario ranges
Visualize market momentum
Q1 Q2 Q3 Q4

Illustrative only. Final deliverables include detailed documentation, methods, and scenario ranges.

Market sizing that reflects reality

Our first major initiative is a holistic, defensible sizing of the AV market—built from fused sources, vetted assumptions, and continuous updates. The outcome? A decision-ready baseline that aligns teams and reduces uncertainty.

Scope & definitions

Clear taxonomies and boundaries to ensure apples-to-apples comparisons.

Source triangulation

Blend shipments, surveys, intent, and channel data with reconciliation.

Scenarios & ranges

Drive a data-driven management team with credible insight tailored to your business.

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Meet the founders

Lee Dodson

Lee Dodson

Co-founder

ProAV industry expert and market strategist with deep experience turning complex data into clear, actionable intelligence that drives growth and competitive advantage.

lee@apogeeinsight.com
Sean Wargo

Sean Wargo

Co-founder

Veteran market analyst with deep experience building methodologies that leaders trust for high-stakes decisions.

sean@apogeeinsight.com

Let’s talk about your data

Whether you’re aligning on market size, prioritizing segments, or unlocking value in your first-party data, Apogee Insight can help. Send us a note and we’ll follow up quickly.

Based in the U.S. • Serving clients globally

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